The Sardine Run 2025 is On! A Must-Experience for Beginner and Expert Anglers in KZN

Every winter, the KwaZulu-Natal coastline turns into an aquatic battleground of shimmering silver, thumping heartbeats and bent fishing rods. That’s right, the Sardine Run is officially underway, and whether you’re a seasoned surf caster or just bought your first spoon lure, this is your chance to be part of South Africa’s most thrilling marine migration.

Here’s everything you need to know, from our local fishing expert, Chris Mills, to make the most of the sardine season, from viewing tips to safety advice, fishing strategy, and where to get your hands on the right tackle.

What Is the Sardine Run?

Each year, between May and July, millions of sardines migrate from the cooler Cape waters up along the east coast to spawn. The sight is surreal: shoals so dense they can be seen from the sky, followed closely by predators like sharks, gannets, dolphins, and gamefish such as shad (elf), garrick, and kingfish. For anglers, it’s a feeding frenzy in more ways than one.

Where to See It

Some of the best viewing spots along the KZN coast include:

• Margate 
• Port Edward 
• Scottburgh 
• Durban’s South Coast beaches 
• Umkomaas and Umdoni Point 

Early mornings offer the best light and least crowded beaches. Bring a pair of binoculars and head to elevated viewpoints or rocky outcrops for an unforgettable look at nature in full throttle.

Fishing the Sardine Run: Tips for All Skill Levels

Whether you fish off the rocks, sand or pier, this is your moment.

For Beginners:

• Start with light to medium tackle and target easier species like shad (elf). 
• Use sardine bait (cut or whole), and keep rigs simple: a basic running sinker rig or double hook trace will do. 
• Focus on early mornings or late afternoons when predators are most active. 

For Experienced Anglers:

• Bring out your spinning setups or go heavy for garrick and kob. 
• Lures like metal spoons, plugs, and paddle tails are deadly when fished at speed along sardine shoals. 
• Don’t forget the live bait traces. A live sardine can tempt even the shyest garrick when fished near rocks or gullies. 

Need to gear up? Check out Jacita.co.za for a full range of saltwater fishing tackle, from surf rods and spoons to heavy-duty reels, leader line, and cast-ready rigs.

Safety Tips for Sardine Season

Fishing and sardine-chasing are fun, but safety is key.

• Watch the tide and swell: The KZN coast can be unpredictable. Avoid fishing off rocks if you’re unfamiliar with the area. 
• Fish with a buddy: Always let someone know where you’re going and when you expect to be back. 
• Sun protection: The winter sun can still burn. Apply sunscreen, wear a wide-brimmed hat and polarised sunglasses. 
• Keep your distance from predators: Sharks are part of the spectacle. Don’t wade into bait balls or fish near diving birds. 
• Follow local guidelines: Stick to bag and size limits and be respectful of other anglers and beachgoers. 

The sardine run is more than a feeding frenzy. It’s an unmatched marine spectacle and a golden opportunity for anglers of all levels to test their skills. Whether you’re casting for shad or just soaking in the coastal chaos, it’s a moment every South African should experience at least once.

Before you hit the beach, stock up on rods, reels, rigs, bait boxes, and more at Jacita.co.za. You’ll be glad you did when your drag starts screaming.

Tight lines and safe fishing!

Photo by Fengyou Wan on Unsplash